Case Studies

Problem: Strong brand presence in Chicago, weaker in Washington D.C.
Solution: Series of activations that tap into hyper-local moments like Washington Nationals Home Opener, college graduation parties, and movies in the park
Result: Record in-store sales, positioned Foxtrot as a place to “hang out”, beyond just grab and go

Problem: For a select set of fridges, trial rates lower than expected
Solution: Suite of lunch and breakfast events in offices, hospitals, and train stations, working directly with office and hospital staff to execute and educate customers
Result: Up to 40% increase in trial rates per building, built brand love with doctors, nurses, and offices

Problem: New brand launching! One-person team wanted to make a splash
Solution: 6-month engagement to sample and pop-up across local retailers, street festivals, breweries, and lunch spots
Result: One of the most talked about brands in town! Street team of 25+ ambassadors enabled the brand to punch above its weight